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| SMS Surveys have the deepest market penetration of any research method in South Africa. |
Benefits include:
*Incredibly high response rates (19-49%)*
*Easy-to-understand reporting panel with graphs
*Results can be actioned
*Independent and unbiased
*Affordable relative to alternative data collection methods
*Re-enforces customer loyalty
*Real-time
*Vast numbers can be sampled rapidly
*Can be modified to conduct Net Promoter Score Surveys
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